Hello WorkFlowians. This is your friend Jesse. We haven’t written anything on this blog in quiiite a while, so I’m gonna do that now. I’ll try to do it somewhat regularly, and perhaps share more of what we’re working on so you can see what is going on, know that there’s activity, give feedback along the way.
For starters, a short post about what I’m personally working on and our goals.
Today’s Immediate Goals
- I want to write a blog post, I feel I owe you all an update.
- I fixed an iOS9 bug yesterday and today I’m hoping to release that fix. In order to do so, I need to create a bunch of new launch images for the app because something got borked about those, and now the app won’t launch with the full height of the device.
- If I get that done (unlikely), I’m gonna move on to my current big picture project, which is improving our conversion rate from shared WorkFlowy documents, basically finishing up a first experiment on this stuff.
Short Term Goals
Our primary short term focus is increasing the effectiveness of our sharing flow. Sharing a WorkFlowy document constitutes the simplest way for people to spread the word about WorkFlowy, beyond saying “I love WorkFlowy” all the time to all their friends. (Which you should definitely, definitely do. We recommend screaming “I love WorkFlowy” at least three times a day. Especially if you work in an open office).
Regardless, we have never optimized this part of the product, which leaves a bunch of big opportunities.
We’re starting by focusing on the experience of someone new to WorkFlowy. When Stewart, who has never seen WorkFlowy, receives a link from his co-worker Leshika, We want Stewart to feel welcomed, ushered in and taken care of. We want to show him around the place, make him feel at home. Hopefully Stewart loves the experience, sticks around and shares WorkFlowy with others.
Big Picture Goals
We want WorkFlowy to reach its potential. The product could be so much more amazing, and we just want it to get there. We’ve realized recently that our current trajectory won’t get us there, because development is just too slow and there’s too much to do. So we’ve been thinking hard, talking to people, and examining numbers to figure out a route forward. We’re close to the growth and revenue we’ll need to build a small but great team, and that’s what we’re plugging away on.
Okay, I’m gonna get to work now.